My day job (see my LinkedIn profile link in the sidebar) involves working for an online marketing agency that primarily provides paid search management services to online retailers. (Think Google AdWords ads.) I work in the marketing department of this marketing agency… I’m tasked with bringing in more retail clients to the agency itself. In addition to managing our marketing automation software, this involves preparing presentations, writing industry white papers, planning promotions, and copywriting for lead generation offers for website, emails, direct mail, and tradeshows.
Two things I’ve learned: